Sunday August 3, 2008
Jazz is coming
THE second-generation of the feisty Honda Jazz, which is noted for its spaciousness, fuel efficiency and styling, is set to roll out in Malaysia later this year.
It is expected to be the premium model in the local five-door hatchback segment.
Jazz was first developed based on Honda’s “man maximum, machine minimum” concept, which calls for maximising the space available for humans and minimising the space occupied by mechanical parts.
Its development was aimed at creating an ideal compact car that had customer-driven values, such as fuel efficiency, a roomy interior, is practical and has original styling.
First introduced in Japan in 2001, the Jazz is now sold in 115 countries, and delivered to some 400,000 customers annually.
The first-generation Jazz had cumulative sales of 2.3 million units worldwide, with Japan and eight countries in the Asia and Oceania region accounting for half the units.
The latest Jazz was voted Japan’s Car of the Year 2007/2008.
Honda Malaysia is planning to make a splash at the Jazz’s launch. It is organising a fashion show featuring the works of three local fashion designers, who have been hired to promote the “spirit” of the Jazz through their clothes.
For more information, call Honda Toll Free number at 1-800-88-2020, or log on to
www.honda.com.my.
articles source: http://star-motoring.com
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