Wednesday, June 25, 2008


Pay Per Click Advertising can make the difference

by Francisco Segura

For some time now, pay per click advertising has proved it is one of the most effective methods of traffic generation. For many companies, this is the only method they employ because the results speak for themselves. Quite often the reason people don't use pay per click is because they just don't understand it; this article should provide sufficient information to make things clearer.

Essentially, when you decide that you want to try this kind of advertising, you will create a small ad referring to your site that will be put up on a larger site that many people frequently look at. If someone likes your ad text they will click on your link and be redirected to your site and provide they stay for more than ten seconds, you will pay the hosting site some money as thanks. Now, the advert you have inserted on another site is directly related to the product or services the hosting site offers otherwise the advert would be wasted. However this is not the only advantage because you only pay for the advertising when it is used, which means if someone doesn't visit your site through the link you do not pay.

This is where the cost benefits come in against other forms of marketing where there is a cost up front without any guarantee the advert will even be noticed. While you may be worried that your competitors might click your ads to drive up your revenues, this is simply not worth their time and does not happen very often. Pay per click is one of the most targeted types of marketing available which means it is extremely cost effective for businesses that often lose a great deal advertising to those with no interest in their product. Your ad will only show up on sites where people are already interested in something related to what you are offering.

One of the largest pay per click advertising opportunities out there is Google's Adwords. All that happens is people will only see your advert if they enter a search phrase or just a single word that you have designated Google to use. If you have paid a great deal for the search term you may find your sponsored advert at the top of Google's search page or it might be at the side.

These instant results cannot be beaten in any other advertising medium and it is that attracts pay per click customers. It doesn't take very long for you to discover whether you will need to adjust the advert. For speed, efficiency and cost, pay per click search marketing is superior to just about every other method of advertising and that is why companies continue to use it.


Friday, June 20, 2008


Social Network Sites Can Drive a Flood of Traffic to Your Site

by Alan Mater

Not long ago the internet was full of websites that had no interaction with each other. Nothing was connecting the various websites, even if they had the same goals and ideas. Webmasters and website owners did not gather together in one place on the web to collaborate with each other, other than forums.

Today, a new age of the internet is here, and social network sites are everywhere. It is now common to have online communities where thousands of website owners go to share ideas, meet new people, and network with others like never before.

Forums have been around for a long time, allowing others to ask questions and get responses, and interact with other users. Forums are still pretty much the same today as they were back then. Forums were the beginning of a growing interaction between fellow internet users and like minds. They gave them a place of belonging where they could share opinions and express themselves and get feedback from others.

But still, something was missing. Forums were only a small portion to the type of networking that would drive thousands upon thousands of users to gather together. Someone saw a need to create social networking web sites where users would be able to share more about themselves in a visual way, and not just a picture and a few short sentences about themselves.

In the United States, the most commonly used social network sites are MySpace, Facebook, Squidoo, and also Bebo, while other countries may prefer a different outlet, such as Asia's Friendster or Germany's Hi5. The power of social networking web sites cannot be underestimated. In fact, social network sites are some of the most visited sites on the entire internet.

Social networking allows people to interact with each other by the use of forums, instant messaging, videos, pictures, and a lot more. Users are able to post a profile that contains information about themselves, pictures that they want to share, videos that they find interesting, games, etc. Users can send friend or contact requests for others to add them to their list. People can post bulletins, message someone on their friend or contact list or someone who isn't, tag other people's pictures to their profile, interact through forums and much more.

Aside from the personal power of social networking web sites, they are of great interest to the online marketer, as well as the brick and mortar store. This is a new phenomenon that is just now beginning to appear more commonplace. This is what we now know as Web 2.0. The best part about social network sites is that you have the ability to post ads on your profile. This can be used to promote your business.

Bulletins and messaging and also forums can be used to market your business. The more friends or contacts you build and network with, the more people you can market your business opportunity or affiliate program to. There is so much untapped traffic potential with these kinds of sites. Bottom line... if you're not using social networking web sites to drive traffic to your website, you should be.



Little Internet Marketing Tips

by Simon Crimmins

If you want to sell anything online you need to know something about it. Too many people try to promote products that they don't know anything about. Because of this 99% of them fail and the other 1% are just running on pure luck.

If you are serious about getting the most out of promoting products online you need to learn about the subject that your product is based on otherwise when people ask you about that product you won't be able to answer them.

Before you jump straight into promoting your product there are a few things you should think about.

1. If you don't have a website, you need to think about building one and how to reach your target audience.

2. If you do already have a website, Is your current website going to work with the type of product you are trying to promote. (It is no good having a website about computers if your are going to be promoting products about dog grooming)

3. If you have only just built your website, you will need to figure out how to get people to your website so that they can see your products.

4. This one is important. Know your limits in terms of your financial budget. To-many people overspend trying to promote their products online. Chances are if you are a newbie you will not have a high budget.

5. Always try to find people and websites similar to your own. It is a good way to know what your competition is doing. This will help you when trying to improve your own internet marketing campaign.

6. Forums. These are the best thing since sliced bread when it comes to finding information about your subject. Post questions, answer questions. This simple technique will help solidify you as an expert on your chosen subject.

7. Get yourself a BLOG. Blogs at the moment are one of the biggest promoting tools around. It is a good thing that allows you to post just about any content, and gives viewers a chance to post their thoughts about what you have written. One of the most commonly used Blogs at the moment is which is run by Google.

8. Youtube. Yes I said Youtube. Using video to promote your product has become big business over the past 2 or 3 years. It gives your potential customers a chance to see your product without having to read long descriptions about how good your product is.

9. This is the most important thing you need to think about. Get yourself a mailing list. Very few people who actually visit your site will come back for a second visit. If you can build an email list and get people to signup to it you will always be able to promote products without them having to come back to your site to see what's new.

Everything I have listed above is just to give you something to think about. Your Internet Marketing campaign is going to take you to all kinds of highs and lows unless you take the time to think things through.