PROTON NEEDS TO GO GLOBAL

Proton needs to go global



KUALA LUMPUR: Proton should consider working with a foreign automobile company as the way forward, and to compete globally.


Public Accounts Committee chairman Datuk Seri Azmi Khalid said the committee felt this was the best way for Proton to expand its market share.


»There used to be 60 automobile companies in the world 20 years ago, but today there are only 12 left after merger exercises« DATUK SERI AZMI KHALID
He said it would be difficult for Proton to be in the competitive motor industry if it did not have a foreign partner.


Azmi said although Proton’s performance had improved, as reflected in its financial report, the company should consider working with an international carmaker.
“There used to be 60 automobile companies in the world 20 years ago, but today there are only 12 left after merger exercises.


“If Proton wants to compete in the world, PAC advises that it finds a strategic partner to expand in the industry,” he told a press conference after a PAC meeting with Khazanah Nasional Bhd managing director Tan Sri Azman Mokhtar at the Parliament here yesterday.


Last year, Proton’s plans to collaborate with Volkswagen AG and General Motors Corp fell through; the Government felt it needed to give the national carmaker more time to turn around.
Meanwhile, Azmi also said that Khazanah should consider selling off some of its companies that were not giving any returns and had become a burden.


He said such companies had become an obstacle to Khazanah’s growth; Khazanah had to bail out four out of its 11 companies.


He added that Khazanah should invest outside the country and not limit its investment domestically as it could be seen as monopolising the domestic market.
Azmi said the PAC had proposed that the company be transparent in its procurement as well as in awarding contracts.


ARTICLES SOURCE: http://thestar.com.my

E-MAIL MARKETING

How to Make Email Marketing Works for Your Business

by: Mr JH Saw


Topic 1

~ Your Email Subject Lines ~

How To Write A Good E-mail Subject Lines That Works?

Here are the 5 tips:

1. Ask a question. One of the best ways to get a reader's attention is to ask a question. But like a trial lawyer questioning a witness on the stand, make sure it'll get you the response you're looking for. "What's the best way to grow your business?" is a great subject line for business owners. After all, what business owner wouldn't want to grow his or her business? Or let's say you run a health club. An e-mail with the subject line, "How can you lose 5 pounds in one month?" would certainly be compelling. It's important your question be relevant to your audience.

2. Be a tease. A clever subject line can be enticing. When it's done right, reader curiosity is piqued. They want to know more--and they'll open your e-mail. Writing a teaser-style subject line requires some creativity, and your content needs to deliver. A company that sells high-definition TVs could use the subject line, "You're not going to believe your eyes" as a teaser to introduce a new addition to their product line.

3. Tell it like it is. Often, what works best is to say exactly what you want your reader to know. Examples of this straightforward approach are, "Sale on all sweaters this weekend," "Master jazz pianist plays live this Friday" and "The seven secrets of a profitable business." This just-the-facts approach works especially well when you can appeal directly to your audience's interests. It's also the best approach to use when you send a newsletter.

4. Remember "WIIFM". When a person gets your e-mail, the first thing they consider is "what's in it for me?" They have a decision to make. Do they open your e-mail, leave it for later or delete it? If there isn't something about the subject line that lets them know why it's worth their precious time to see what's inside, then the choice will be clear. Keep WIIFM in mind when creating every aspect of your e-mails, including the offer, content, images--and most definitely the subject line. It's all about them. They know that; just make sure you know it, too.

5. Get personal. The more you can make each contact feel you're speaking directly to them, the more effective your communication will be. Whatever style of subject line you use, you can make it personal by using the word "you." Professional copywriters know the secret of using this powerful little word. Just look at the advertisements, mail and e-mail you receive. A few examples are, "Find the right swimsuit for you," "You can save 50 percent on travel," and "You'd look phenomenal in a custom-tailored suit." "You" is ideal, but "your" works too.

articles source: http://www.articlecity.com

PAY PER CLICK

Pay Per Click Advertising can make the difference

by Francisco Segura

For some time now, pay per click advertising has proved it is one of the most effective methods of traffic generation. For many companies, this is the only method they employ because the results speak for themselves. Quite often the reason people don't use pay per click is because they just don't understand it; this article should provide sufficient information to make things clearer.


Essentially, when you decide that you want to try this kind of advertising, you will create a small ad referring to your site that will be put up on a larger site that many people frequently look at. If someone likes your ad text they will click on your link and be redirected to your site and provide they stay for more than ten seconds, you will pay the hosting site some money as thanks. Now, the advert you have inserted on another site is directly related to the product or services the hosting site offers otherwise the advert would be wasted. However this is not the only advantage because you only pay for the advertising when it is used, which means if someone doesn't visit your site through the link you do not pay.


This is where the cost benefits come in against other forms of marketing where there is a cost up front without any guarantee the advert will even be noticed. While you may be worried that your competitors might click your ads to drive up your revenues, this is simply not worth their time and does not happen very often. Pay per click is one of the most targeted types of marketing available which means it is extremely cost effective for businesses that often lose a great deal advertising to those with no interest in their product. Your ad will only show up on sites where people are already interested in something related to what you are offering.


One of the largest pay per click advertising opportunities out there is Google's Adwords. All that happens is people will only see your advert if they enter a search phrase or just a single word that you have designated Google to use. If you have paid a great deal for the search term you may find your sponsored advert at the top of Google's search page or it might be at the side.


These instant results cannot be beaten in any other advertising medium and it is that attracts pay per click customers. It doesn't take very long for you to discover whether you will need to adjust the advert. For speed, efficiency and cost, pay per click search marketing is superior to just about every other method of advertising and that is why companies continue to use it.

ARTICLES SOURCE : http://www.goarticles.com